Web Site Launch

Ingredient Hotline, Inc. today has launched their new web site at www.IngredientHotline.com. Ingredient Hotline, Inc. provides unique, natural ingredients for food and nutraceutical manufacturers.

Modern consumers are better informed and more demanding than ever before. Globalization has provided access to a wider variety of products, resulting in very discerning palates. They are relentless in their pursuit of quality and functionality, while at the same time expecting reasonable prices.

Maria Januszczak, Director of Sales at Ingredient Hotline, Inc. notes that “there is also a growing sensitivity with regards to the foods that consumers eat. Sustenance is rarely the sole driver behind purchases today. Ethics and familiarity in reading ingredient labels are growing trends – witness the recent focus on the principles of fair trade and environmental stewardship.”

These are exciting times for the food industry. However, developing products for today’s consumer poses real and unique challenges. Maria Januszczak adds “Ingredient Hotline, Inc. is the bridge between the needs of the modern consumer and that of Food & Nutraceutical manufacturers. We collaborate with ethically responsible producers that can supply superior ingredients. A great product – value we can offer our customers.