Modern consumers are better informed and more demanding than ever before. Globalization has provided access to a greater number of suppliers and a wider variety of products, resulting in very discerning palates. They are relentless in their pursuit of quality and functionality, while at the same time expecting reasonable prices.
There is also a growing sensitivity with regards to the foods consumers eat. Sustenance is rarely the sole driver behind purchases today. Ethics and familiarity in reading ingredient labels are growing trends – witness the recent focus on the principles of fair trade and environmental stewardship.
Developing products for such a consumer poses real challenges for Food Manufacturers. Manufacturers, however, need not be caught between a “rock and a hard place”. Ingredient Hotline, Inc. is the bridge between the needs of the modern consumer and Food & Nutraceutical manfacturers. We work with responsible producers to supply unqiue, natural ingredients that can be applied in various product segments which will resonate in today’s market.
About Our Name
hot line or hot line: n. a telephone line that gives quick and direct access to a source of information or help. Ingredient Hotline, Inc. aims to provide efficient service and a timely response to product and information requests. If we don’t supply it, we would be more than happy to help source it for you. We look forward to partnering with you.